Intent Data
See who's researching security in your market
Consumers researching alarms, monitoring, cameras, smart home security and commercial protection in your ZIPs and cities — refreshed weekly.
Intent data is a separate product from our opted-in leads. Each record shows only that a person researched a topic on a date — for example, Researched "home security systems" on 2026-11-04. It does not mean someone is ready to buy, and these people have not asked to be contacted.
Direct mail
Send security system, camera or monitoring offers to households researching those services in your ZIPs.
Digital ads
Upload ads-only hashed audiences to Facebook, Google and other ad platforms.
Email nurture
Add contact records to a security education sequence that follows your own consent and CAN-SPAM rules.
Pricing
Get a free count, field coverage and a masked sample before you buy. Paid from your existing wallet.
| Search | Contact record | Ads-only (hashed) | Order minimum | Exclusive ZIP / week |
|---|---|---|---|---|
| Home security systems | $0.15 | $0.05 | $50.00 | $149.00 |
| Alarm monitoring | $0.15 | $0.05 | $50.00 | $149.00 |
| Security cameras | $0.15 | $0.05 | $50.00 | $149.00 |
| Smart home security | $0.15 | $0.05 | $50.00 | $149.00 |
| New movers | $0.15 | $0.05 | $50.00 | $149.00 |
| Commercial security | $0.15 | $0.05 | $50.00 | $149.00 |
Optional weekly refresh delivers net-new records only. Exclusive by ZIP means only one security company gets a given ZIP for that search.
Compliance
- These are not opted-in consumers and are not leads. Records show online research activity only.
- No calls or texts to these records without your own TCPA-compliant consent from the consumer.
- Numbers on the national Do Not Call list are already removed, but you must scrub against your own internal DNC and suppression records.
- No resale, sharing or sublicensing of records.
- You will honor consumer deletion requests within 10 business days.
Intent data FAQ
Is security intent data the same as a lead?+
No. Intent data shows people who researched a home or business security topic online. They have not opted in to be contacted and are not part of your lead feed, returns or lead inventory.
How much does intent data cost?+
Contact records are $0.15 each and ads-only hashed records are $0.05 each, with a $50.00 order minimum. Exclusive-by-ZIP weekly subscriptions are priced per search.
Can I call or text these records?+
Not without your own TCPA-compliant consent from the consumer. Use intent data for direct mail, digital ads and email nurture.
How often is it refreshed?+
Weekly. You can turn on a weekly refresh that delivers net-new records only.